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2010 bottom brands, worst resale value
March 10, 2010

1. Hyundai Azera
2. Kia Amanti
3. Kia Optima
4. Kia Rio
5. Kia Rondo
6. Kia Sedona
7. Lincoln Town Car
8. Mercury Grand Marquis
9. Mitsubishi Endeavor
10. Mitsubishi Galant

This bottom10 list is based on Kelley Blue Book’s Best Resale Value Awards. These awards are based on the analysis of 2010 model-year vehicles and honor vehicles expected to maintain the greatest proportion of their original retail price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer’s Suggested Retail Price of more than $60,000 are excluded from award consideration except in the luxury and high-performance categories.

Source: Kelley Blue Book

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